What is a startup and what makes them different from other companies?
Startups are often regarded as a small independent business looking to find their way in a new and daunting market. In fact, this is not the case at all. Essentially, startups are small businesses that are designed to obtain exponential growth quickly and manage to take over larger segments of the mass market. Furthermore, startups are usually small enterprises that are launched temporarily. This is because the business wants to test if the startup has an effective business model, to help the overall business grow in a competitive market.
In comparison, a company is often regarded as a more established business, that has a tried and tested business model, making it ready to successes against competitors.
What are the hottest beauty startup trends in London?
London is a diverse metropolis, bustling with creative individuals all trying to make their mark on the world, and luckily the beauty industry is no different. With the cosmetic industry growing and transforming itself in a variety of novel ways, many beauty businesses had to up their game.
Many small beauty businesses now offer ‘On Demand’ beauty. This refers to businesses offering treatments within a short space of time, through an online booking service. For example, beauty salons can now offer quick appointments at a variety of locations, to allow a client to receive their treatment in a short amount of time. This has led to a revolution in the beauty industry, with many independent salons working non-stop to meet the schedules of their busy clients. Moreover, this has benefited the common customer also, as they no longer need to stick to the traditional opening hours of their regular salon.
Adding on to this, many beauty businesses are a part of online databases that are recommended to particular customers. With the advent of apps, such as Treatwell, you can log your needs into their personalised app, and find an available salon just a short distance away. Many customers who do not rely on a regular salon have loved this idea, as it means that they are able to experience a new independent business, every time they use the app.
Here at Dermoi we're taking a different approach. Instead of promoting thousands of beauty salons to people worldwide, we employ highly trained and vetted aestheticians. They come to you, to perform scientifically backed treatments in the comfort of your home. Now you could ask why you need a facial at home.
Firstly, an at-home treatment saves you time as there is no need to travel. These days, nobody's got time for anything anymore and winding yourself up to get to an appointment that's supposed to be relaxing isn't going to help your skin either.
Secondly, as you're not travelling after the treatment, you won't expose your skin to pollution from the city again. After a treatment your pores are often wide open and it's easy for dirt to get caught again. Avoiding this will allow the treatment to be more effective as all the ingredients can be used for healing your skin instead of fighting toxins.
This makes at-home treatments the ideal modern-day solution for effective facial treatments that fit in a metropolitan lifestyle.
London is a cosmopolitan city like no other. Whilst Paris and Milan boast of their steep pricing, many independent London beauty businesses are looking to lower prices and make high-quality beauty products more affordable. For example, many beauty startups buy their products at wholesale prices and set their own prices at a lower rate, so that their customers also reap the benefits of buying in bulk. This has helped many London based beauty startups diversify themselves from other cities, as it allows high-quality beauty products to become more accessible to the wider public, giving them access to the populous mass market.
Moreover, many beauty startups are targeting more of their product range towards men. As the social norms between the gender binaries begin to fade, more and more men are becoming inclined to wear makeup or use a wide range of skincare products to take better care of their appearance. As a result, this opens up a new segment within the market and allows many beauty startups to target their products towards the new customer base.